Job Mission:

CHANEL Korea is moving towards a client-centric organization, aiming at redesigning the client experience lifecycle within a new Omni-channel eco-system, including different distribution channels.

In this context, this position assumes responsibilities of supporting the FBP Division in developing Skincare Local Market Business by :

  • Leading the development & marketing strategy/budget of the skincare category for all channels
  • Deliver market specific trends, consumer analytics and come up with growth opportunities to propose skincare 3X plan.
  • Meeting the evolving needs of our existing & potential customers in terms of products, service, experience, retail concept with a specific attention to travelers and millennial generation

Key Responsibilities:

  • Set up marketing plan & budget for skincare category.
  • Develop and implement strategic marketing objectives, plans and programs including marketing calendar, promotions, pricing, forecast and budget allocation
  • Develop monthly marketing animations and ensure strong execution of marketing plans and major launches. Coordinate with supporting departments (CRM, Media, PR, VM) and vendors for operational efficiency.
  • Manage business & operation of Espace Beaute (Cabin) in coordination with Retail team
  • Communicate & report to Global about local market specific needs or projects
  • Define the customer centric marketing strategy based on skincare customer’s decision journey.
  • Integrate POS marketing and CRM programs with non-POS channels including eBusiness, Travel Retail and Stand Alone Boutiques
  • Recruit and engage new & existing clients through trigger based, data driven, continuous communication through various channels
  • Lead the stock management committee working with Retail, eBusiness and Supply Chain teams to efficiently manage slow moving stocks or non-commercial items
  • Supervise and develop skincare product manager.
  • Lead and motivate the marketing and POE teams across regular meetings(COCE) as well as team work activities.

Role Specifications:

Academic / Professional Qualifications

  • Advanced knowledge on consumer goods marketing
  • Strong analytical skill (both quantitative and qualitative).
  • Travel Retail or Retail background is a ‘plus’
  • Supply Chain Management experience is a ‘plus’
  • 4 Years university degree

Work Experience

  • More than 10 years of work experience in cosmetic marketing

Required Competencies

  • Good communication and presentation skills both in English & Korea
  • Accountability for budget/cost center management
  • Experience of working with clients and customers to understand their needs and perceptions
  • Experience of executing major customer focused change/improvement initiatives
  • Experience of building effective relationships at all levels
  • Experience of successfully managing projects
  • Strong background of project management in multi-cultural and multi-discipline environment

Seniority level

Employment type

Job function

Retail and Luxury Goods and Jewelry

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