Summary
Job Family Group Description - Communication & Marketing:
Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.
Job Family Description -PR & Events:
Brings our luxury products onto the stage. Builds a solid reputation for our brands through event organization, press relations and a robust online presence.
Sub-Job Family Description - Public Relations:
Builds and maintains our company reputation through public relations activities. Gives clear messages on our image internally and externally
Job Description
Report to : PR Sr. Manager
Department : Brand Engagement
Media Relations and Editorial Planning
- Develop annual/ monthly editorial PR plan(print/digital) and manage budget
- Build and manage relationship with target media (fashion/lifestyle/online)
- Create opportunity and manage product placements in line with product marketing calendar
- Review and manage press materials and related reports to WW
- Manage sample/gifting orders
Celebrity/KOL Endorsement
- Key/special celebrity endorsement(ambassador) program development & handling
- Develop and maintain good working contact with stylists
- KOL program management for key events and launches
- Manage celebrity/KOL gifting programs
Support for Corporate PR and Issue Management
- Manage corporate PR communicating with external agency
- Assisting in issue management, CSR program development and execution
Qualification
- 8-12 work experience in PR and marketing communications
- Luxury retail and high-end fashion industry experience is highly preferred
- Strong relationship with media/KOL/stylists within industry is a plus
- Strong creative ability to develop innovative ideas
- Good command of written and spoken English
Job Type
Regular
Start Date
2021-11-15
Schedule
Full time
Organization
GUCCI KOREA LTD
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Advertising, Marketing, and Public Relations
Industries
Marketing and Advertising and Public Relations and Communications